We at Bullards are very proud to be based in Norwich and have a rich history within this fine city. ‘The Spirit of Norwich’ is our trademark, which perfectly describes the passion we have for Norwich and the mighty canaries!
Due to Norwich City Football Club’s fantastic achievement of gaining promotion into the premier league earlier this year, as the official gin partner we at Bullards collaborated with the club and patterns of play to design a limited edition bottle of our award winning London Dry Gin to celebrate with the fans.
This eye catching bottle features the iconic image of head coach Daniel Farkë leaping in the air as well as a confetti of geometric triangles, referencing the pattern on the Norwich City 2018/2019 home kit. ‘The Spirit of Norwich’ as well as the green triangles were embellished with a metallic foil finish to enhance the premium feel of this product.
As an additional detail, we added yellow and green ribbons and tied them to the neck of the bottle. We added these to further enhance the idea of celebration, inspired by the Norwich City FC ribbons which draped from the Championship trophy.
Attached to the neck of the bottle we made an 8 page folded card that contains information about Bullards Gin as well Norwich City FC and the incredible season that the team had.
To commemorate Norwich City FC’s championship winning 2019 campaign, we at Bullards made 2019 of these celebratory bottles, which we made available to purchase in local retail outlets as well as online. To our astonishment in the first 4 days of releasing this limited edition product we sold an incredible 1600 bottles.